AXP · News · 20261105N

Global Basketball Partnership Expansion

AMERICAN EXPRESS CO · 2026-11-05 · Importance 31 · Surprise 42

American Express expanded its partnerships with the NBA and WNBA through a multiyear global activation strategy. It becomes the official payments partner for both leagues, with activations across live events, digital platforms, and experiential marketing; the expansion also includes USA Basketball, the NBA G League, and NBA Take-Two Media. Amex will be an associate partner for three NBA Global Games during the 2026–27 season and present select NBA Houses, with exclusive fan experiences.

Key facts

• Under the multiyear expansion, American Express became the official payments partner for both the NBA and WNBA. source
• American Express will be an associate partner for three NBA Global Games in the 2026-27 season. source
• American Express expanded its partnerships with the NBA and WNBA through a multiyear global activation strategy connecting cardholders and fans with basketball. source
• The basketball partnership expansion includes USA Basketball, the NBA G League, and NBA Take-Two Media. source
• American Express will be the presenting partner of select NBA Houses, offering exclusive fan experiences. source