BBY · News · 20260804N

Product Launch and Transition

BEST BUY CO INC · 2026-08-04 · Importance 31 · Surprise 42

Best Buy is partnering with Meta to launch “Meta Lab @ Best Buy” experiential spaces in 50 stores during summer 2026. The approximately 900-square-foot spaces will feature interactive demonstrations, smart mirrors, and personalized fittings for Meta’s AI glasses and VR headsets. Dedicated Meta sales specialists will support customers, emphasizing in-person trial and assisted selling for emerging wearable and virtual-reality products.

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