BF-B · 8-K · 20260902PR000048

Geographic Revenue Performance

BROWN FORMAN CORP · 2026-09-02 · Importance 35 · Surprise 48

Emerging markets net sales increased 11% reported and 9% organically in the first quarter of fiscal 2027, led by Mexico, where net sales rose 26% reported and 15% organically. Developed International net sales declined 6% reported and 8% organically, including declines of 11% in Germany, 14% in France, and 16% in Spain. United States net sales declined 3% reported but were flat organically; the decline reflected the end of the Korbel relationship, distributor inventory changes, and lower Jack Daniel’s Tennessee Blackberry volumes. Travel Retail net sales declined 1% reported and organically.

Key facts

• First-quarter fiscal 2027 Emerging markets net sales increased 11% (9% organic), driven by Mexico and double-digit New Mix growth. source
• First-quarter fiscal 2027 United States net sales declined 3% (flat organic), driven by the end of the Korbel relationship, an estimated net decrease in distributor inventories, and lower Jack Daniel's Tennessee Blackberry volumes; offsets included higher Jack Daniel’s Tennessee Whiskey volumes and the JDCC transition. source
• First-quarter fiscal 2027 Developed International net sales declined 6% (8% organic), driven by lower Jack Daniel’s Tennessee Whiskey volumes in Germany, France, and Spain. source
• Developed International markets and the United States had net sales declines, partially offset by growth in Emerging markets. source