BF-B · 8-K · 20260902PR000048

Ready-to-Drink Product Growth

BROWN FORMAN CORP · 2026-09-02 · Importance 35 · Surprise 48

Brown-Forman’s Ready-to-Drink portfolio net sales increased 20% reported and 11% organically in the first quarter of fiscal 2027. New Mix net sales rose 48% reported and 36% organically, supported by strong consumer demand in Mexico and its U.S. launch. The release also cited continued international launches of Jack Daniel’s Tennessee Blackberry, which helped offset declines in other whiskey brands.

Key facts

• First-quarter fiscal 2027 Ready-to-Drink net sales increased 20% (11% organic); New Mix increased 48% (36% organic), fueled by consumer demand in Mexico, foreign exchange, and its U.S. launch. source