BF-B · 8-K · 20260902PR000048

Tequila Portfolio Demand

BROWN FORMAN CORP · 2026-09-02 · Importance 30 · Surprise 40

Tequila portfolio net sales declined 12% reported and 13% organically. Herradura sales decreased 17% reported and 18% organically, driven by lower U.S. volumes and lower net pricing in Mexico. el Jimador sales fell 10% reported and 11% organically, primarily because of lower net pricing in the United States.

Key facts

• First-quarter fiscal 2027 Tequila portfolio net sales decreased 12% (13% organic). source
• First-quarter fiscal 2027 Herradura net sales declined 17% (18% organic), driven by lower U.S. volumes and lower net pricing in Mexico. source
• First-quarter fiscal 2027 el Jimador net sales declined 10% (11% organic), driven by lower net pricing in the United States. source