BF-B · 8-K · 20260902PR000048

Revenue Performance and Mix

BROWN FORMAN CORP · 2026-09-02 · Importance 24 · Surprise 14 · No source text

First-quarter fiscal 2027 net sales decreased 1% to $911 million from $924 million, also down 1% organically. Ready-to-Drink net sales grew 20% reported and 11% organically, led by New Mix, which rose 48% reported and 36% organically. Tequila net sales fell 12% reported and 13% organically, while non-branded and bulk sales declined 61%, primarily because of lower used barrel sales. Rest of Portfolio net sales declined 35% reported and 12% organically, driven by the end of the Korbel relationship.

Key facts

• For the first quarter of fiscal 2027 ended July 31, 2026, reported net sales decreased 1% to $911 million and organic net sales decreased 1%. source
• First-quarter fiscal 2027 non-branded and bulk net sales decreased 61%, driven by lower used barrel sales. source
• Brown-Forman ended its Korbel sales, marketing, and distribution relationship effective June 30, 2025. source
• During fiscal 2026, Brown-Forman agreed to conclude its relationship with Pabst Brewing Company for U.S. flavored malt beverages and began transitioning JDCC supply, sales, marketing, and distribution management in the first quarter of fiscal 2027. source
• First-quarter fiscal 2027 Rest of Portfolio net sales declined 35% (12% organic), driven by the end of the Korbel relationship. source
• First-quarter fiscal 2027 diluted earnings per share increased 6% to $0.38. source
• First-quarter fiscal 2027 advertising expense decreased 5% (4% organic), as lower Jack Daniel’s Tennessee Whiskey spending more than offset increased investment in the international Jack Daniel’s Tennessee Blackberry launch. source
• First-quarter fiscal 2027 Whiskey product net sales were flat; Jack Daniel’s Tennessee Blackberry growth was offset by declines in Jack Daniel’s Tennessee Honey and Gentleman Jack, while Jack Daniel’s Tennessee Whiskey was flat. source

Impact estimates