BF-B · News · 20260903N

Ready-to-Drink Product Growth

BROWN FORMAN CORP · 2026-09-03 · Importance 46 · Surprise 56

Brown-Forman's Ready-to-Drink sales rose 20% in the first quarter, with New Mix sales jumping 48%. New Mix and other ready-to-drink products helped offset weakness in tequila and used-barrel sales. Jack Daniel's Tennessee Blackberry also supported reported innovation-led performance.

Key facts

• Brown-Forman's Ready-to-Drink sales rose 20%, led by a 48% increase in New Mix sales. source