BF-B · News · 20260903N

Revenue Performance and Mix

BROWN FORMAN CORP · 2026-09-03 · Importance 31 · Surprise 32 · No source text

Brown-Forman reported first-quarter fiscal 2027 net sales of $911 million, down 1% year over year, while organic net sales also declined 1%. Ready-to-Drink sales rose 20%, led by a 48% increase in New Mix, partially offsetting lower used-barrel sales, tequila weakness and the end of the Korbel relationship. Nonbranded and bulk/used-barrel sales declined more than 60%, while Jack Daniel's Tennessee Whiskey sales were essentially flat.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
revenuenegativerealized-1.0%Brown-Forman's first-quarter fiscal 2027 net sales were $911 million, down 1%; organic net sales dipped 1% year over year.