BF-B · News · 20260903N

Geographic Market Commentary

BROWN FORMAN CORP · 2026-09-03 · Importance 25 · Surprise 32

Emerging International organic net sales grew 9%, led by Mexico and the UAE, while Developed International organic net sales declined 8%. Australia grew 4%. The reports also described Germany, France and the UK as soft markets, alongside a slowly improving U.S. business.

Key facts

• Brown-Forman said demand had softened in developed international markets such as Germany, France and the UK. source
• Brown-Forman CEO Lawson Whiting said the U.S. business was improving slowly. source
• Brown-Forman CEO Lawson Whiting said the U.S. business bottomed out around December to January. source