BF-B · News · 20260903N

Macroeconomic Consumer Pressure

BROWN FORMAN CORP · 2026-09-03 · Importance 23 · Surprise 24

Brown-Forman said alcohol demand in developed markets is likely to remain weak through fiscal 2027. The company attributed pressure in the U.S. to more cautious consumer spending, health-conscious behavior, and growing GLP-1 use. Demand also softened in developed international markets, including Germany, France, and the UK.

Key facts

• Brown-Forman said U.S. consumers are becoming more cautious with spending, while health-conscious behavior and growing GLP-1 use are affecting alcohol consumption. source