BKNG · 8-K · 20260804PR000036

Merchant Agency Booking Mix

Booking Holdings Inc. · 2026-08-04 · Importance 48 · Surprise 40

Merchant gross bookings increased 14.5% year over year to $37.0 billion in the second quarter, while agency gross bookings declined 3.3% to $14.0 billion. The merchant channel represented the stronger source of booking growth, whereas agency bookings have continued to decline year over year. Merchant revenues increased to $5.127 billion from $4.457 billion, while agency revenues decreased to $1.903 billion from $2.044 billion. The shift reflects differing performance across Booking Holdings’ transaction models and is material given the multi-billion-dollar booking volumes in each channel.

Key facts

• Alternative accommodation room nights at Booking.com increased by 4% year-over-year. source