BKNG · News · 20260826N

Loyalty Program Growth

Booking Holdings Inc. · 2026-08-26 · Importance 26 · Surprise 24

Booking Holdings’ Genius loyalty program accounted for more than 700 million room nights in 2025. Bernstein highlighted the program’s strong customer engagement and cost-effective model. The program spans Booking Holdings’ global lodging marketplace, although the report did not provide regional or year-over-year room-night comparisons.

Key facts