BKNG · News · 20260908N

AI Adoption and Connected Trip

Booking Holdings Inc. · 2026-09-08 · Importance 31 · Surprise 42

At Citi’s 2026 Global TMT Conference on September 8, CEO Glenn Fogel identified artificial intelligence, loyalty programs, and broader travel integration as Booking Holdings’ strategic priorities. Management described AI as a “prediction machine” intended to improve customer experience and operational efficiency, alongside the Connected Trip and Genius loyalty initiatives. The company is targeting growth in the U.S. alternative-accommodations market, expanding Agoda in Asia, and consolidating B2B operations to improve efficiency.

Key facts

• At Citi's 2026 Global TMT Conference Booking Holdings outlined strategic priorities focusing on AI, loyalty programs, and broader travel integration including the Connected Trip initiative. source
• CEO Glenn Fogel described AI as a "prediction machine" and said the company will leverage AI to enhance customer experience and operational efficiency. source
• An article stated Booking Holdings faces a subdued Q3 revenue outlook and cited potential disintermediation from conversational AI as a risk. source