BKNG · News · 20260913N

AI Adoption and Connected Trip

Booking Holdings Inc. · 2026-09-13 · Importance 31 · Surprise 42

Booking said its AI-powered Connected Trip strategy represented a low double-digit share of transactions, exceeding the 10% threshold for material trend changes. Connected Trip transactions were growing faster than individual bookings, indicating increasing adoption of bundled or linked travel experiences. Chief Executive Glenn Fogel also highlighted artificial intelligence, Connected Trip, loyalty programs, alternative accommodations, and business-to-business operations as strategic priorities at a Global TMT Conference.

Key facts

• Booking Holdings Inc. is focusing on efficiency and identified $100 million in savings. source
• Booking Holdings Inc.'s AI-powered Connected Trip strategy represents a low double-digit share of transactions. source
• Booking Holdings Inc.'s AI-powered Connected Trip is growing faster than individual bookings. source
• Booking Holdings Inc. is reducing customer-service costs. source
• Booking Holdings Inc. CEO and Director Glenn Fogel outlined the company's priorities around artificial intelligence, its Connected Trip strategy, loyalty programs, alternative accommodations and business-to-business operations during a Global TMT Conference discussion. source