BKNG · 8-K · 20261103PR000044

Distribution Channels

Booking Holdings Inc. · 2026-11-03 · Importance 19 · Surprise 6

Booking Holdings reported that, over the trailing four quarters, a mid-fifties percentage of total room nights was booked through its direct channel. That share was similar to the prior-year period. The release did not provide a corresponding share for indirect channels or quantify changes in partner distribution.

Key facts

• Booking Holdings Inc. reported that the trailing-four-quarter mix of total room nights booked through its direct channel was a mid-fifties percentage, similar to last year. source