Q3 marketing expense increased 11% year over year, slightly faster than gross bookings. B2B affiliate marketing drove the increase, while B2C marketing had leverage. Adjusted sales and other expenses were 2.0% of gross bookings and provided leverage.
Key facts
Q3 marketing expense increased 11% year over year, slightly faster than gross bookings, driven by B2B affiliate marketing; B2C had marketing leverage. source
Adjusted sales and other expenses were 2.0% of gross bookings and were a source of leverage. source