BKNG · 10-Q · 2026Q2 · Full report

Market Demand Trends

Booking Holdings Inc. · 2026-08-04 · Importance 31 · Surprise 32

Global room nights increased 5% year-over-year in the second quarter of 2026, compared with 6% growth in the first quarter, driven by growth across key regions. Constant-currency global ADRs increased approximately 2%, primarily due to higher ADRs in Europe and the U.S. Flight tickets increased 3.7% in the quarter and 16.0% in the first six months, while rental car days declined 6.5% and 5.7%, respectively. Total gross bookings increased 9.0% to $50.957 billion in the quarter and 12.1% to $104.716 billion in the first six months.

Key facts

• Global room nights in 2025 increased 8% year-over-year driven primarily by healthy travel demand in Europe and Asia. source
• Global room nights increased 5% year-over-year in the second quarter of 2026, compared to 6% in the first quarter of 2026. source
• Rental car days reserved through our services decreased (6.5)% for the three months ended June 30, 2026 and (5.7)% for the six months ended June 30, 2026. source
• Flight tickets reserved through our services increased 3.7% for the three months ended June 30, 2026 and 16.0% for the six months ended June 30, 2026. source
• The cancellation rate in the second quarter of 2026 was lower than the second quarter of 2025. source