BKNG · 10-Q · 2026Q2 · Full report

Products and Technology

Booking Holdings Inc. · 2026-08-04 · Importance 31 · Surprise 42

Booking Holdings is developing an AI-powered Connected Trip experience across Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The strategy is intended to personalize travel planning, booking, payment, and in-trip services while increasing loyalty, repeat usage, and direct bookings. Mobile apps are central to the strategy: mobile represented a high-fifties percentage of room nights booked over the trailing twelve months ended June 30, 2026, up from the mid-fifties percentage a year earlier. Booking.com expanded its inventory to approximately 4.7 million properties, including over 4.1 million alternative accommodations and more than 500,000 hotels, motels, and resorts.

Key facts

• Over the trailing twelve months ended June 30, 2026, the incremental revenues from facilitating payments were greater than the associated incremental variable expenses. source
• Booking.com had approximately 4.7 million total properties on its website at June 30, 2026, representing an increase from approximately 4.3 million total properties at June 30, 2025. source
• At June 30, 2026, Booking.com's website had over 4.1 million alternative accommodation properties and over 500,000 hotels, motels, and resorts. source