BKNG · Earnings call · 2026Q3T · Full report

AI Adoption and Connected Trip

Booking Holdings Inc. · 2026-11-03 · Importance 59 · Surprise 82

Booking Holdings is testing AI across Booking.com, Agoda, Priceline, OpenTable, and new platforms Lola and Vayo, with Agoda’s AI assistant live in 21 markets. Management reported that Booking.com daily AI search visitors increased 10 times from the second to the third quarter, Penny and Agoda AI Assistant users converted at approximately twice the rate of non-users, and Agoda AI Assistant users had approximately 20% higher average booking value than non-users. Vayo connects reservations from travelers’ email histories, personalizes offers, and monitors prices, while Lola offers conversational access to travel, dining, and event inventory across platforms. Connected Trip transactions grew almost 20% year over year, nearly three times faster than Booking.com’s overall transactions, and represented a low-double-digit share of total transactions.

Key facts

• Booking.com daily AI search visitors were up 10x in the third quarter compared with the second quarter.
• Booking.com is advancing agentic capabilities that allow customers to cancel bookings or get stay-related answers without contacting customer service; early testing shows encouraging customer satisfaction and fewer service-team escalations.
• Booking Holdings launched Lola in September, providing conversational access to travel, dining and event inventory across platforms beyond the company through a membership model.
• Booking Holdings launched Vayo a few weeks after Lola as a proactive AI travel agent designed to support travelers from planning through booking and beyond.
• Agoda's AI assistant is live across 21 markets and helps travelers move from an initial idea to a bookable trip using live accommodations, flights and activities.
• Connected Trip transactions grew almost 20% year over year and represented a low double-digit mix of Booking.com's total transactions.
• Agoda AI Assistant users had average booking value approximately 20% higher than non-users.
• Vayo can bring reservations from a traveler's email history together, personalize offers, suggest itinerary additions, monitor prices and alert travelers to changes after booking.