BKNG · Earnings call · 2026Q3T · Full report
Alternative Accommodation Growth
Booking Holdings Inc. · 2026-11-03 · Importance 43 · Surprise 32
Alternative accommodations represented approximately 37% of Booking.com room nights in the third quarter, up about one percentage point from the prior-year quarter. Room-night growth in the category accelerated to 7% from 4% in the second quarter, with acceleration across all major regions. Alternative-accommodation listings growth also accelerated to 9%, which management described as an encouraging signal for future growth. Management said independent hotels and alternative-accommodation partners generate the vast majority of Booking.com room nights, while the ten largest global hotel chains account for only a low-double-digit percentage.
Key facts
- Alternative accommodations were approximately 37% of Booking.com's room nights, up about 1 percentage point from the third quarter of 2025, and their room-night growth was 7%, versus 4% in the second quarter.
- Alternative-accommodation listings growth accelerated to 9%.