BKNG · 10-Q · 2026Q3 · Full report

FTC Matter Financial Impact

Booking Holdings Inc. · 2026-11-03 · Importance 71 · Surprise 60 · In source text

In July 2026, FTC staff informed Priceline that they intended to recommend a complaint against Priceline and a business-to-business affiliate partner over disclosures, fees, customer support, and billing practices. The Company recorded a $1,000 million reduction in revenue and accrued a $1,000 million loss for the three and nine months ended September 30, 2026. A settlement has not been agreed; a negotiated resolution would likely include payment to the FTC, consumer restitution, and changes to Priceline’s practices. The FTC may seek monetary penalties and restitution above the recorded amounts, and similar claims could arise in other jurisdictions.

Key facts

• FTC matter revenue impact was $900 million for Q3 and the first nine months of 2026. source
• In July 2026, FTC staff informed Priceline that they intended to recommend a complaint against Priceline and a business-to-business affiliate partner over alleged unfair or deceptive practices involving disclosures, fees, customer support, and billing. source
• Priceline is discussing the FTC matter and no settlement has been agreed; a negotiated resolution would likely require a direct payment to the FTC, monetary restitution to certain U.S. consumers, and changes to Priceline's business practices. source
• The FTC may seek monetary penalties and restitution in excess of the amounts Booking Holdings Inc. recorded for the Priceline matter, and similar claims could lead to litigation or regulatory processes in other jurisdictions. source
• Q3 2026 total revenues decreased year over year primarily because of the FTC matter. source

Impact estimates