BRK-B · 10-Q · 2026Q2 · Full report

Retailing Demand and Competition

BERKSHIRE HATHAWAY INC · 2026-08-10 · Importance 25 · Surprise 32

Retailing group revenues were essentially flat in the second quarter and declined 0.9% in the first six months of 2026. Berkshire Hathaway Automotive, representing about 70% of group revenue, reported a 1.3% first-half revenue decline as new and pre-owned vehicle retail sales fell 2.0% on lower unit sales, partly offset by favorable mix. Service-contract revenue increased, while parts, service and repair revenue was flat. Several other retail businesses faced sluggish customer demand due to increased competition, higher economic uncertainty and changes in consumer confidence.

Key facts

• Retailing group pre-tax earnings increased $11 million (2.9%) in the second quarter and $14 million (2.1%) in the first six months of 2026 compared to 2025. source
• Retailing group aggregate revenues were relatively unchanged in the second quarter and declined 0.9% in the first six months of 2026 compared to 2025. source
• New and pre-owned vehicle retail sales at BHA declined 2.0% in the first six months of 2026 compared to 2025, reflecting lower unit sales, partially offset by favorable changes in sales mix. source
• BHA’s pre-tax earnings increased 5.1% in the second quarter and 4.4% in the first six months of 2026 compared to 2025, primarily attributable to increased earnings from service contracts operations, partially offset by lower gross sales margins. source