CHD · 10-Q · 2026Q3 · Full report

WATERPIK Market and Consumer Pressure

CHURCH & DWIGHT CO INC /DE/ · 2026-10-30 · Importance 50 · Surprise 24

Church & Dwight said its global WATERPIK business is experiencing customer distribution losses and declining consumer demand, mainly because of lower consumer spending and customers shifting to value brands amid inflation. As of October 1, 2025, the WATERPIK trade name had a carrying value of $644.7 million, and its excess fair value over carrying value had eroded. The impairment analysis cited declining sales, rising competition, business exits, and margin pressure from higher costs and tariffs; further deterioration could trigger an impairment charge.

Key facts

• As of October 1, 2025, the WATERPIK trade name carrying value was $644.7 million; its fair value was below carrying value and had declined from 2024, reflecting declining sales, rising competition, business exits and margin pressure from higher costs and tariffs. source
• The Company ceased importing substantially all Waterpik flossers and certain other products from China into the U.S. to mitigate trade-policy impacts. source
• The Company's WATERPIK impairment analysis used an 8.0% discount rate and projected mid-single- to low double-digit revenue growth; further performance declines or adverse changes could trigger an impairment charge. source
• Consumer Domestic third-quarter net sales excluding exits and the Miss Mouth's acquisition increased, reflecting growth from ARM & HAMMER Liquid Laundry Detergent, THERABREATH mouth wash and toothpaste, ARM & HAMMER Cat Litter, and WATERPIK water flossers. source
• The Company’s global WATERPIK business is experiencing customer distribution losses and declining consumer demand, mainly from lower consumer spending and consumers choosing value brands amid inflation, reducing sales, profits and expected cash flows. source