CHE · 10-Q · 2026Q1 · Full report

Competition and Market Share

CHEMED CORP · 2026-04-28 · Importance 45 · Surprise 50

Roto-Rooter management cites increased marketing spend as a primary reason net income was negatively impacted in Q1 2026 versus Q1 2025, signaling competitive dynamics in local plumbing and restoration markets. Despite higher marketing, Roto-Rooter’s after-tax earnings as a percent of revenue decreased to 15.1% from 16.7% year-over-year. Roto-Rooter implemented price increases and service mix shifts to offset lower job counts, suggesting efforts to defend or grow share via pricing and advertising. These actions reflect active competitive positioning in residential and commercial service channels.