CLX · News · 20260805N

Competition and Pricing Pressure

CLOROX CO /DE/ · 2026-08-05 · Importance 26 · Surprise 24

Clorox has faced market share loss amid competitive pressure in household products. The company reportedly has not been able to fully pass increased input costs through to consumers, while competitors view some cost increases as transitory. Broad price increases could further challenge Clorox’s competitive positioning as shoppers seek value and private-label alternatives. Analysts specifically cited pricing strategy and projected fiscal 2027 earnings pressure as concerns.

Key facts

• TradingView reports the 12-month average price target for Clorox increased from $97.07 to $98.38 with individual forecasts ranging from $77 to $117 and a consensus rating from 22 analysts of "Hold" (2 Buy, 16 Hold, 4 Sell). source