CL · 8-K · 20261030PR000047
Strategic Initiatives
COLGATE PALMOLIVE CO · 2026-10-30 · Importance 50 · Surprise 58
Management said the company remains focused on executing its 2030 strategy, emphasizing premium, science-based innovation and continued investment behind its global brands. Third-quarter advertising expense increased approximately 15% year over year to $775 million from $674 million, an increase of $101 million. For full-year 2026, the company expects advertising to increase both in dollars and as a percentage of net sales.