CL · 10-Q · 2026Q3 · Full report

Competition and Pricing Pressure

COLGATE PALMOLIVE CO · 2026-10-30 · Importance 30 · Surprise 24

The company describes vigorous worldwide competition from strong local competitors, including private label, and from larger-resource companies. It says eCommerce growth and social commerce and AI adoption have encouraged new entrants, including direct-to-consumer sellers, and intensified competition in pricing, promotions, product introductions, and geographic and channel expansion. The company also notes that key retailers can have greater bargaining strength and exclusive access to valuable first-party consumer data and analytics.

Key facts

• Colgate-Palmolive faces competition on pricing, promotion, product introductions, and expansion into new geographies and channels. source