CMCSA · News · 20261001N

Advertising Measurement Partnerships

COMCAST CORP · 2026-10-01 · Importance 3 · Surprise 6

Comcast Advertising released its Multiscreen Performance Report, an updated version of its Multiscreen TV Advertising Report. The research combines Comcast Advertising campaign data with independent measurement-partner insights. It evaluates how television and streaming advertising performs across attention, reach, consideration, and website outcomes throughout the buyer journey.

Key facts

• Comcast Advertising released new findings from its Multiscreen Performance Report that combine Comcast Advertising campaign data with insights from independent measurement partners to examine performance across attention, reach, consideration, and website. source