CMCSA · 8-K · 20261022PR066783
Advertising Demand Trends
COMCAST CORP · 2026-10-22 · Importance 38 · Surprise 40 · No source text
Media revenue increased 8.3% excluding the FIFA World Cup, with domestic advertising revenue excluding the event essentially flat year over year at $1.56 billion. Higher Peacock advertising revenue and advanced advertising activity offset lower network revenue and lower domestic nonpolitical advertising. Domestic advertising revenue as reported increased 14.6% to $1.8 billion, including $224 million of FIFA World Cup-related revenue.
Key facts
- Media revenue for 3Q26: $5,359 million, an increase of 13.0% year-over-year; excluding FIFA World Cup, Media revenue was $5,136 million (up 8.3%) source
- Domestic advertising revenue for Media in 3Q26: $1,783 million, an increase of 14.6% year-over-year; excluding FIFA World Cup, domestic advertising was $1,560 million (up 0.3%) source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | realized | +2.0% | Media revenue for 3Q26: $5,359 million, an increase of 13.0% year-over-year; excluding FIFA World Cup, Media revenue was $5,136 million… |