CMCSA · News · 20261102N

Video Cord-Cutting and Streaming Demand

COMCAST CORP · 2026-11-02 · Importance 10 · Surprise 6

Cable television providers are responding to cord-cutting as consumers move from traditional pay-TV, including cable and satellite, to over-the-top streaming services. The industry is emphasizing bundled offerings and on-demand programming while using broadband infrastructure to adapt to changing consumer preferences. The report also notes consistent demand for high-speed broadband and WiFi devices, supported by hybrid work and learning, and identifies increased media consumption as a catalyst for Comcast and other cable providers.

Key facts

• Increased media consumption was a key catalyst for industry leaders including Comcast. source