COST · News · 20260721N

Membership Acquisition Promotions

COSTCO WHOLESALE CORP /NEW · 2026-07-21 · Importance 34 · Surprise 42

Costco is using digital Shop Card incentives to acquire new and lapsed Gold Star members. One offer provides a $50 Digital Costco Shop Card with a $65 annual membership when the customer enrolls in auto-renewal, including customers whose memberships have been expired for at least 18 months. Groupon is also offering discounted Gold Star and Executive memberships with digital Shop Card incentives, broadening indirect acquisition through a third-party channel.

Key facts

• New members who sign up for a Costco Gold Star Membership priced at $65 annually can receive a $50 Digital Costco Shop Card if they enroll in auto-renewal or their membership had been expired for at least 18 months; the shop card is emailed approximately two weeks after sign-up and auto-renewal enrollment. source