COST · News · 20260803N

Membership / Enrollment Trends

COSTCO WHOLESALE CORP /NEW · 2026-08-03 · Importance 20 · Surprise 24

Costco’s U.S.-Canada renewal rate was reported at 92.2%, indicating continued customer retention despite changes in the membership mix. Executive memberships are rising, while digital retention gains are supporting broader loyalty. A separate report cited an 89.7% worldwide renewal rate and increasing executive-membership penetration as evidence of sustained membership economics.

Key facts

• Zacks reported Costco's U.S.-Canada renewal rate as 92.2%. source