COST · News · 20260914N
Competition and Market Share
COSTCO WHOLESALE CORP /NEW · 2026-09-14 · Importance 20 · Surprise 24 · In source text
A Numerator analysis found that Kroger and its associated brands lost more than $12 billion in consumer packaged goods spending to Amazon, Walmart, and Costco over the past year. Lower-income households reduced Kroger trips and shifted spending toward competing retailers, including Costco. The shift occurred despite Kroger attracting more than one million higher-income households and reporting stronger private-label performance. The data suggests Costco is gaining share in consumer packaged goods as budget-conscious shoppers consolidate purchases at warehouse clubs and other value-oriented channels.
Key facts
- 700,000 lower-income households shifted $12 billion in CPG spending to competitors like Amazon, Walmart, and Costco, while Kroger added over 1 million high-income households. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | unclear | contingent | — | 700,000 lower-income households shifted $12 billion in CPG spending to competitors like Amazon, Walmart, and Costco, while Kroger added… |