COST · News · 20260921N
Food Court Product Transition
COSTCO WHOLESALE CORP /NEW · 2026-09-21 · Importance 25 · Surprise 42 · In source text
Costco confirmed that its popular twisted churro is returning to food courts nationwide on a limited-time basis. The redesigned and larger churro is priced at $1.49, with rollout occurring gradually across warehouses, including California and New York. The return follows the removal of the prior churro and an unsuccessful replacement, while Krispy Kreme introduced a competing churro-themed doughnut product targeting dissatisfied Costco customers.
Key facts
- Costco is reintroducing its twisted churro to food courts nationwide for a limited time, priced at $1.49. source
- Costco said the churro will be available "soon" in redesigned and larger versions. source
- Costco has confirmed the return of its churro to food courts. source
- Costco's churros are priced at $1.49 and contain 480 calories. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | committed | — | Costco is reintroducing its twisted churro to food courts nationwide for a limited time, priced at $1.49. |