COST · News · 20261017N
Products and Assortment Changes
COSTCO WHOLESALE CORP /NEW · 2026-10-17 · Importance 31 · Surprise 42 · In source text
Costco introduced Kudos diapers on Costco.com, its first significant diaper-brand addition in 25 years. Kudos is the first totally chlorine-free diaper carried by Costco and uses a 100% cotton liner plus plant-based materials. The launch broadens Costco’s assortment beyond traditional brands such as Huggies and Pampers with a sustainability-oriented product. Non-members can purchase the diapers online, expanding access beyond Costco’s membership base and supporting the digital channel.
Key facts
- Costco introduced Kudos diapers on Costco.com, its first significant diaper brand addition in 25 years. source
- Non-members can purchase Kudos diapers online from Costco.com. source
- Kudos is the first totally chlorine-free diaper Costco has carried. source
- Kudos diapers feature a 100% cotton liner and plant-based materials. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | committed | — | Costco introduced Kudos diapers on Costco.com, its first significant diaper brand addition in 25 years. |