COST · News · 20261018N
Products and Assortment Changes
COSTCO WHOLESALE CORP /NEW · 2026-10-18 · Importance 34 · Surprise 42 · In source text
Costco is adding Kudos, a premium diaper brand, to its online assortment, while keeping the product unavailable in physical warehouses for now. Kudos diapers use 100% cotton liners and are marketed without chlorine, fragrances, or other common irritants. The brand starts at $47.99 per package online, expects more than $30 million in 2026 revenue, and has sold over 100 million diapers, supporting Costco’s expansion of differentiated and health-oriented consumer products.
Key facts
- Costco is introducing Kudos, a premium diaper brand, to its online selection, but these diapers are not yet available in physical warehouses. source
- Costco is offering Kudos diapers online with prices starting at $47.99 per package. source
- The Kudos diapers Costco is offering feature 100% cotton liners and are marketed as free from chlorine, fragrances, and other common irritants. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | probable | — | Costco is introducing Kudos, a premium diaper brand, to its online selection, but these diapers are not yet available in physical… |