COST · News · 20261020N

Competition and Membership Strategy

COSTCO WHOLESALE CORP /NEW · 2026-10-20 · Importance 31 · Surprise 42

Walmart introduced a $120 annual bundle combining Walmart+ and Sam’s Club Plus to compete with Amazon and Costco in paid memberships. The package includes member-only prices, free delivery, gas savings and streaming benefits. The move increases competitive pressure on Costco’s membership value proposition and adds a bundled alternative spanning mass retail and warehouse-club services.