COST · News · 20261020N

Competition and Pricing Pressure

COSTCO WHOLESALE CORP /NEW · 2026-10-20 · Importance 31 · Surprise 42 · In source text

Walmart launched a $120 annual bundle combining Walmart+ and Sam’s Club Plus. The package includes member-only prices, free delivery, gas savings and streaming benefits, directly increasing competition for Costco’s paid-membership proposition. The initiative could pressure Costco’s membership value perception and customer acquisition economics, but the reports do not quantify any impact on Costco revenue or membership renewals.

Key facts

Impact estimates

metricdirectionstageexpectedbasis
net_incomepositivecontingent—Consensus adjusted EPS approaches $25 for fiscal 2028 compared with fiscal 2026 reported EPS of $20.76.