COST · News · 20261021N

Competition and Membership Strategy

COSTCO WHOLESALE CORP /NEW · 2026-10-21 · Importance 21 · Surprise 42

Walmart and Sam’s Club introduced a combined $120 annual membership linking Walmart+ with Sam’s Club Plus. The bundle offers free delivery, gas savings, and cash back, and is marketed as saving members approximately $100 annually. The initiative increases competitive pressure on Costco’s paid-membership model by combining everyday retail and warehouse-club benefits.