CRM · News · 20260916N

AI Product Expansion

Salesforce, Inc. · 2026-09-16 · Importance 34 · Surprise 42

Salesforce’s Dreamforce strategy centers on an agentic-enterprise platform combining Agentforce, AI-powered interfaces, enterprise data management, and agent governance. Reports also highlighted AIforce and Claudeforce initiatives, along with a Koa reasoning model developed with Nvidia. Salesforce is shifting AI monetization from traditional per-seat licensing toward a per-action model while positioning its data layer for enterprise AI applications.

Key facts

• Salesforce highlighted Agentforce, a new Koa reasoning model developed with Nvidia, and expanded AI partnerships at Dreamforce. source
• Marc Benioff said Salesforce uses a 'trust layer' as part of its approach to AI safety. source