CRM · News · 20260916N
Agentforce Customer Expansion
Salesforce, Inc. · 2026-09-16 · Importance 31 · Surprise 42 · In source text
Salesforce and Live Nation announced an expansion of Live Nation’s Agentforce deployment to provide 24/7 fan support at Live Nation venues across the United States. The expansion follows a pilot at BottleRock Napa Valley, a weekend festival featuring multiple stages and food, wine, and culinary experiences. Agentforce is being used to provide on-demand festival expertise and venue support. The announcement provides evidence of expanded customer use but did not disclose contract value, revenue, or adoption volumes.
Key facts
- Salesforce expanded Live Nation's use of Agentforce, bringing 24/7 fan support to Live Nation venues across the U.S. source
Impact estimates
| metric | direction | stage | expected | basis |
|---|---|---|---|---|
| revenue | positive | committed | — | Salesforce expanded Live Nation's use of Agentforce, bringing 24/7 fan support to Live Nation venues across the U.S. |