CRM · News · 20260916N

Agentforce Customer Service Expansion

Salesforce, Inc. · 2026-09-16 · Importance 31 · Surprise 42

Salesforce and Live Nation expanded Live Nation’s use of Agentforce to provide 24/7 fan support at Live Nation venues across the United States. The deployment builds on a pilot at BottleRock Napa Valley, where Agentforce supported fans navigating multiple stages, experiences, and event services. The expansion demonstrates adoption in the live-entertainment customer segment and extends Agentforce beyond conventional enterprise service workflows.

Key facts

• Benzinga reported Salesforce expanded its partnership with Live Nation to provide 24/7 fan support using Agentforce across U.S. concert venues following a successful pilot. source