CRM · News · 20260917N

Agentic AI Product Launch

Salesforce, Inc. · 2026-09-17 · Importance 31 · Surprise 42

Salesforce unveiled AIforce at Dreamforce, combining enterprise data, applications, AI agents and new interfaces in a unified platform. The company also introduced the Koa AI model and expanded Agentforce capabilities. Salesforce is positioning the platform to shift enterprise software competition toward governed, backend data and permissions rather than only traditional user interfaces. The launches reinforce Salesforce’s strategy of embedding agentic AI across its enterprise applications.

Key facts

• Salesforce used its Dreamforce keynote to outline an expanded artificial intelligence strategy centered on “AIforce,” a platform the company said is designed to combine enterprise data, applications, AI agents and new interfaces. source
• Salesforce unveiled a new AI model called Koa during Dreamforce and highlighted its partnership with AI startup Anthropic. source
• Salesforce announced Claudeforce in partnership with Anthropic at Dreamforce (referred to as launching Claudeforce with Anthropic). source