CRM · News · 20260923N

Competition and Market Position

Salesforce, Inc. · 2026-09-23 · Importance 17 · Surprise 24

Adobe is expanding its customer-experience offering through a Jet2 deployment of Adobe CX Enterprise, personalized holiday recommendations, Adobe Firefly Foundry, and Brand Intelligence. The deployment targets travel-sector customer personalization and AI-assisted content creation. Adobe’s expansion increases competitive pressure on Salesforce in customer-experience software alongside Microsoft.

Key facts

• Concurrent with the conversion, 908 shares were withheld to cover tax liabilities at $233.28 per share. source
• Enterprise software stocks rallied and Salesforce shares climbed 3% during that rally. source
• Marc Benioff said Microsoft's close ties with OpenAI prevented Salesforce from investing in the ChatGPT maker. source