CRM · News · 20261019N

Competition and New Entrants

Salesforce, Inc. · 2026-10-19 · Importance 31 · Surprise 42

JustAI launched a full-stack agentic marketing platform combining CRM, orchestration, creative, delivery infrastructure, and measurement. Its Marketing Harness uses one-to-one AI agents to execute and test campaigns against revenue objectives, positioning the company against established CRM and marketing-automation providers such as Salesforce. JustAI’s reported customers include Coursera, Pinterest, Airtable, and Lemonade across education, financial services, insurance, and consumer technology.