CRM · News · 20261020N

Acquisition / Partnership / Divestiture

Salesforce, Inc. · 2026-10-20 · Importance 96 · Surprise 100 · In source text

Salesforce entered a definitive agreement to acquire customer-engagement software provider Braze for approximately $5.66 billion in enterprise value. Braze Class A shareholders will receive $47.50 per share in cash, representing roughly a 58% premium to Braze’s prior closing price. Salesforce plans to integrate Braze’s real-time, multichannel personalization capabilities with Marketing Cloud, Data 360, Customer 360, Agentforce, and related products. The transaction is expected to close in Salesforce’s fiscal 2028, subject to Braze shareholder approval and regulatory clearances, and reporting stated that it is not expected to change fiscal 2027 guidance.

Key facts

• Salesforce has entered into a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. source
• In a Form 8-K filing, Braze disclosed the definitive merger agreement provides for a $300 million termination fee payable by Salesforce under specified circumstances. source
• Salesforce agreed to pay a consideration that represents a premium of approximately 58% to Braze's closing price prior to the deal. source
• Braze's board has unanimously approved the deal to be acquired by Salesforce. source
• Salesforce said the Braze acquisition will integrate Braze's real-time messaging and AI optimization tools into Salesforce's product stack including Data 360, Customer 360, Agentforce, and SIForce. source
• Salesforce said the Braze deal is not anticipated to affect fiscal 2027 guidance. source

Impact estimates