CRM · 8-K · 20261020PR425881

Acquisition / Partnership / Divestiture

Salesforce, Inc. · 2026-10-20 · Importance 71 · Surprise 60 · No source text

Salesforce entered a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value, with Braze Class A shareholders receiving $47.50 in cash per share. Braze serves approximately 2,770 customers and provides real-time, cross-channel engagement across mobile apps, websites, email, SMS, and WhatsApp. Salesforce expects Braze’s event-streaming, AI decisioning, and mobile capabilities to complement Data 360, Customer 360, Agentforce, and SIForce, strengthening Marketing Cloud personalization for high-volume B2C experiences. The transaction is expected to close in Salesforce’s fiscal year 2028, subject to shareholder and regulatory approvals, and Salesforce stated that FY27 guidance is unchanged.

Key facts

• Salesforce, Inc. entered into a definitive agreement to acquire Braze for approximately $5.66 billion in enterprise value. source
• The press release announcing the agreement was dated October 20, 2026. source
• J.P. Morgan Securities LLC is serving as exclusive financial advisor to Salesforce. source
• Wachtell, Lipton, Rosen & Katz and Covington & Burling LLP are serving as legal counsel to Salesforce. source
• Qatalyst Partners is serving as exclusive financial advisor to Braze. source

Impact estimates