CRM · 8-K · 20261020PR425881

Products and Technology

Salesforce, Inc. · 2026-10-20 · Importance 26 · Surprise 24

Braze provides real-time, event-streaming customer engagement across mobile apps, websites, email, SMS, and WhatsApp, with infrastructure powering trillions of messages and journey actions annually. BrazeAI optimizes content, offers, channels, and timing, while in-app messaging, personalized content feeds, and live updates extend engagement across mobile and digital channels. Salesforce plans to combine these capabilities with Marketing Cloud, Data 360, Customer 360, and Agentforce to personalize interactions at the scale of hundreds of millions of people. The combined platform is intended to connect marketing engagement with commerce, sales, and service relationships through an open, composable architecture.

Key facts

• Braze's deep mobile and app capabilities include in-app messages, personalized content feeds, and live updates that work alongside email, web, and messaging channels. source
• Following the close, Braze's real-time engagement and AI decisioning capabilities are expected to complement Salesforce’s Data 360, Customer 360, Agentforce, and SIForce. source
• The press release states Salesforce is the worlds #1 AI CRM and is identified on the NYSE as CRM. source