CRM · 8-K · 20261020PR425881

Customer Dynamics

Salesforce, Inc. · 2026-10-20 · Importance 26 · Surprise 24

Braze serves approximately 2,770 customers across consumer-facing industries. Named customers include Canva, Dairy Queen, Equinox, Instacart, Urban Outfitters, and Venmo, indicating adoption among digital, retail, restaurant, fitness, and marketplace brands. Salesforce expects Braze’s customer engagement capabilities to expand Marketing Cloud’s reach in high-volume B2C use cases.