CRM · News · 20261021N

Acquisition / Partnership / Divestiture

Salesforce, Inc. · 2026-10-21 · Importance 96 · Surprise 100

Salesforce agreed to acquire Braze for approximately $5.66 billion in cash, representing a 58% premium to Braze’s prior closing price. The transaction is expected to close in Salesforce’s fiscal 2028. Braze’s real-time customer messaging, centralized customer-data, and AI-enabled engagement capabilities are intended to strengthen Salesforce Marketing Cloud and integrate with its CRM and Agentforce platforms. Analysts cited the deal’s strategic fit but noted that the $5.66 billion valuation exceeds some prior enterprise-software acquisition multiples and that integration and customer migration will be important execution factors.